We are pleased to announce this book is launched -- "Rules of Engagement: Trademark Strategies, Protection and Enforcement in China".

With the use of this book, lawyers, who counsel and advise clients on their China trademark portfolios and trademark protection strategies, will bring great advantage to the brands they serve.

The author, Paolo Beconcini, sets forth “rules of engagement” – strategic rules of conduct that provide guidance as to how to learn, understand, and approach trademark challenges in China in an objective manner. Issues and topics covered include the following:

  • acquisition of trademark rights in China;
  • infringement of trademark rights and claim basis;
  • preparatory investigation and case build-up;
  • available enforcement tools and procedures;
  • remedial strategies responding to trademark theft;
  • evidentiary burdens in proving infringement;
  • geographic location and specific characteristics of counterfeiting hubs;
  • privileged relations between investigative companies and enforcing authorities; and
  • increasing presence of online professional trademark thieves.

List Price: HKD 1,420 --- Now at HKD 1,207 only! (Discount is valid until 15 August 2017)

Click here to read more about this book
Click here to read other books about Intellectual Property.

How to Order:

To order, please complete order form and return to OR purchase directly from website.
Click here to download Order Form.



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