Date of Course: 1 and 2 November 2016 ( one or two-day)

Venue: Best Western Plus Hotel Hong Kong
           308 Des Voeux Road West, Hong Kong

Early bird deadline: 14 October 2016
Application deadline: 25 October 2015

Living in the new era of social media, there is a need to revamp the media management strategies and learn new skills and techniques. Our instructor has much to contribute to shaping media management skills and ideas. The key for the course is about using new concept of CDEF, that is Content building, big data era Delivery, combination of Virtual Reality Environment and the new concept of Face.

Target Audience:

Different ranks of people in the communications, public relation and supporting teams


Detect new risks and crises
Control the controllables
Establish specific crises management plan
Become the media
Make your own style of memory kits

Course outline

Day One

Verbal communication skills 
Non-verbal communication skills
Apology Technique

Day Two

Crisis management guidelines
Media culture
Prepare for the future


Li Chan Wing李燦榮

2014第一屆 (我是好講師) 全國三十強

Mr. Li was a commentator, veteran broadcaster at the daily 6:30 p.m. news. He studied communication and has worked in ATV news, Hong Kong Next Magazine 《壹週刊》.He was the chair , editor and producer of a well-known programme " News Magazine"《新聞透視》of TVB.  He was specialised in health care, social welfare and labour issues while working in TVB.  Having worked for many years in television and radio channels, he has provided professional service in  many  famous programmes including《 i-talk有話直說》,《大鳴大放》,《視播縱橫》,《健康對談》and《晨光第一線》.

Mr. Li has taught in the Hong Kong Baptist University and the City University of Hong Kong. He graduated from the City University Hong Kong, EMBA programme and is now pursuing a doctor degree.  With his extensive experience in the media, he has become a highly sought after media training consultant for the government departments, private corporations, public organisations, utilities companies and academia. 

Teaching Approach

An interactive dynamic approach will be adopted. Mr. Li will deliver the training in an interesting manner. The participants will find the training course full of real cases, highly practical and well- structured. The training course will be entertaining and full of fun.

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