Strategy of e-Marketing & Social Media Marketing Training Course

Aug 4, 2011 (Thursday)

Objective of the Course

e-Marketing and Social Media is really the hot topic for most marketeers today.  With the rise of iPhone, Android, iPad and many more of other mobile devices, how can we leverage the ever growing segment of advertising media and promotion platforms which fundamentally connected to the Internet? 

Matthew Kwan, an experienced speaker in e-Marketing, is going to introduce to the students on the strategy in planning and measuring success of Online Marketing and Internet Advertising.  In this course, you will learn:

  • Introduction: What on the Internet is going on!!!
    • What are figures telling us?....the Macro View
    • Who are the key players?
    • What should we look for the coming trend?
  • How to define Successful e-Marketing Campaigns?
    • Are you really chasing for Brand Awareness?
    • Is selling through online media possible?
    • Customer Database building…..Long Tail Building?
  • Online PR and Branding: Are you really famous??!!
    • What is making you famous on the Internet?
    • Do you really want to do Seedings on the Internet?
  • Social Media: Business or not?
    • Social Media: Business or not?
    • Winning the Mindset Game
  • Winning the China Market
    • Winning on TaoBao – No.1 shopping site
    • What are the Critical Success Factors?
  • Case Studies
Target Audience
  1. Company size over 50 people and above
  2. Consumer Goods/Retail Industry
  3. Marketing Managers, Public Relation Managers
Language Medium: Cantonese with English materials
Date: Aug 4, 2011 (Thursday)

Venue: The Mira Hotel Hong Kong, TST

Limited Seats: 20 people

Duration: One Full Day (9.30am to 5pm)
Lunch: Buffet @ Yamm of The Mira Hong Kong

Cost: HK$2,500 per person (Group Booking over 3 people: 20% discount)
Enquiry: +852 27239977 

About the Trainer

Matthew Kwan is Principal Consultant of Adams Company Limited, focusing in brand management, business consulting and enterprise training.

He is an entrepreneur, author, speaker, lecturer and consultant working with large enterprises and organizations in diverse industries. He served for many years in multi-national companies including Intel, JP Morgan and Jardine and has broad experience in sales & marketing and management in multicultural and international settings.